McDonald’s represents American fast food globally. McDonald’s Corporation was formed in 1940 by Maurice and Richard McDonald in San Bernardino, California.
The first McDonald’s was a drive-in in Pasadena, California, with a carhop. The first franchised McDonald’s opened in Des Plaines, Illinois. The Corporation had 20,000 sites by the mid-1960s.
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In the 1970s, the company was young and lacked a breakfast spot. Kroc opened his own franchised restaurant in Philadelphia, helping the brand expand internationally. The McDonald brothers built their eighth New York restaurant in 1984. The chicken McNugget made its debut at the franchised eatery.
Alan D. Feldman, a former Pizza Hut executive, founded the company. He improved the system. He suggested pre-slicing buns so they wouldn’t stick when packed. He decreased hamburger prices by 25%.
McDonald’s moved to Mexico after debuting in Chicago in 1961. The Corporation marketed significantly to youngsters and developed airport and museum cafés. The New York City-based corporation grew globally after a few years. The chain has over 400 U.S. locations. The early 1980s: “In business for yourself, but not by yourself.”
McDonald’s offered healthier alternatives in 2002. The original hamburger was unhealthy, so the firm added salads and smoothies. Burgers hurt the Corporation. Lawsuits led to menu adjustments. Thankfully, the new menu is healthier. The restaurant has taken action in response to these cases to improve its image and nutritional value. You can check out how they improve their services for their customers.
McDonald’s is the world’s second-largest private company, with 1.7 million workers (behind Walmart, with 2.3 million employees). By 2020, McDonald’s will rank ninth globally among brands.